THE BUSINESS DEVELOPMENT COMPANY

Linking Opportunities within the Chemical Industry

Market Development

You are planning to build and develop your business in new markets. naBERA-CTA offers a unique approach to achieve your goals.

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Sustainability

Sustainable business development secures your future competitiveness. We support you in developing and implementing sustainable business targets.

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Digitalization

Digitalization will fundamentally change the sales and marketing processes in the chemical industry. We help you to manage the digital transformation.

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Our Mission

We support producers and service providers of the chemical industry in developing their market position.
We work with our clients developing sustainable business strategies and digital alternatives for sales/marketing. Staying competitive for the future is our goal.

naBERA-CTA News

Six good reasons to work with naBERA-CTA!

Experienced

We offer an excellent mix of business development, management und consulting experience.

Competent

We know your industry, its drivers, dynamics and influencing trends.

Customized

We work efficiently and reliably on market solutions and support the implementation.

International

We have an excellent international network. We speak 5 languages and lived/worked in various countries.

Market-orientated

We know the target markets and market participants.

Transparent

We work transparent on agreed targets and keep you informed about the projects at any time. We believe that a long lasting business relationship is always based on confidence and success.

About us

All partners have many years of management and leadership experience in industry and distribution. We are convinced, that in bringing together our knowledge, our complementary experience and our large international network, we are able to multiply our possibilities to the benefit of our customers. Thus a broad, interdisciplinary and implementation-oriented service is possible.
What we do is driven by sustainability. We believe that a successful partnership with our customers is always based on trust and a long-term relationship.

The partners of naBERA-CTA are:

Guido Steinbach

Managing Partner

About Guido

Guido Steinbach has spent many years in management positions, both in Germany and in the UK. He worked for international corporations as well as medium sized companies. Before founding naBERA in 2015 he was Managing Director of a chemical trading and distribution company.

He studied economics in Hagen and got specific education from the Petroleum Institute in Oxford. Guido brings with him experience in general management, sales / marketing and procurement. He speaks fluently English, German and basic Spanish. His focus is on business development, e-commerce, M&A and grassroute projects.

Rainer Oertel

Partner

About Rainer

Rainer Oertel has extensive international experience in multinational chemical companies. He worked in senior corporate positions and as managing director of a large medium-sized company. Since 2008 he is active as a management consultant. His assignments focus on strategy, change management, organizational development, and sales processes. He is also available for C-level interim management roles. Rainer holds a master degree in business administration from Mannheim University. He speaks fluently German, English and French as well as conversational Spanish and Italian.

Heiko Bünting

Partner

About Heiko

Heiko Bünting has many years of experience in sales, marketing and market development within the European chemicals and distribution markets. His main focus was on inorganic commodities, fertilizers, logistics and supply chain. In addition he is experienced in business development of specialities for automotive and high temperature applications.
He has worked in Germany and UK for multinationals with international responsibility.
In 2012 he co-founded CTA (Chemical Technical Advisors) and developed the D-A-CH market for a number of international chemicals producers. This involved the introduction of products and the development of sales channels.
Heiko holds a master degree in economics from Dortmund university and speaks fluently German and English.

Michael Dranicki

Partner

About Michael

Michael Dranicki has been connected to the chemical and plastics processing industry for decades. In various positions as managing director in the area of sales and market development, he gained experience in owner-managed, medium-sized companies up to multinational corporations. He is familiar with the strategies and work processes of producers as well as distribution companies. His sales experience ranges from commodity to chemical specialties. Particularly in the segment of flame retardants, there is an extremely high level of competence and extensive knowledge of products and their applications. He developed a strong affinity for online marketing and the use of digital media for sales and marketing processes.
Michael Dranicki has training as an industrial and specialist in foreign trade and has been trained for many years in voluntary psychosocial emergency care according to the international standard Critical Incident Stress Management (CISM).